Sex toys and lubricants have become increasingly available in major commercial outlets in the United States. On-shelf displays tend to be more discreet than the offerings on web sites. These items tend to be displayed in the "sexual health" sections of stores.
Until recently, many Southern and some Great Plains states banned the sale of sex toys completely, either directly or through laws regulating "obscene devices." In 1999, William H. Pryor, Jr., an assistant attorney general in Alabama commenting on a case involving sex toys and discussing to what end the devices are used, was quoted as saying there is no "fundamental right for a person to buy a device to produce orgasm". A federal appeals court upheld Alabama's law prohibiting the sale of sex toys on Valentine's Day, 2007.
In February 2008, a federal appeals court overturned a Texas statute banning the sales of sex toys, deeming such a statute as violating the Constitution's 14th Amendment on the right to privacy. The appeals court cited Lawrence v. Texas, where the U.S. Supreme Court in 2003 struck down bans on consensual sex between gay couples, as unconstitutionally aiming at "enforcing a public moral code by restricting private intimate conduct." Similar statutes have been struck down in Kansas and Colorado.
Some Conservative Christians believe that the use of sex toys is immoral and prohibited by The Bible. An American Baptist preacher, Dan Ireland, has been an outspoken critic of such devices and has fought to ban them on religious and ethical grounds. According to Ireland, "Sometimes you have to protect the public against themselves....These devices should be outlawed because they are conducive to promiscuity, because they promote loose morals and because they entice improper and potentially deadly behaviors." Ireland believes that "there is no moral way to use one of these devices."
Dr. Marty Klein, author of America's War on Sex and an advocate for the moral value of sex toys, has written of sex toy bans that this "extraordinary erosion of personal liberty, coupled with the massive disrespect of and fear of sexuality is no joke" and that the "Supreme Court [of the United States] has declared our orgasms a battlefield, and sex toys another casualty."
Globally, the sex toy industry is valued at USD 15 billion, with a growth rate of 30%. 70% of sex toys are manufactured in China.